Call to action

A call to action (CTA) is a prompt on a website or application that encourages users to take a specific action, such as signing up, purchasing, or learning more.

Marketing Section


A call to action (CTA) is a prompt encouraging users to take a specific action.

When should you use them?

Use CTAs to guide users towards completing desired actions that are beneficial to both the user and the business.

How should you use them?

  • Make CTAs stand out with contrasting colors and prominent placement.
  • Use compelling and action-oriented language.
  • Limit the number of CTAs to avoid overwhelming the user.
  • Ensure CTAs lead to relevant and valuable content or actions.
  • Test different CTA variations to optimize conversion rates.

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