Call to action

A call to action (CTA) is a prompt on a website or application that encourages users to take a specific action, such as signing up, purchasing, or learning more.

Marketing Section

Overview

A call to action (CTA) is a prompt encouraging users to take a specific action.
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When should you use them?

Use CTAs to guide users towards completing desired actions that are beneficial to both the user and the business.

How should you use them?

  • Make CTAs stand out with contrasting colors and prominent placement.
  • Use compelling and action-oriented language.
  • Limit the number of CTAs to avoid overwhelming the user.
  • Ensure CTAs lead to relevant and valuable content or actions.
  • Test different CTA variations to optimize conversion rates.
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